Marketers Get Fancy Tools. Developers Get Better Jobs.

The Adobe Summit was the expected five-sense jolting digital extravaganza, replete with top-drawer speakers, forward thinking marketers, hi-definition motion graphics, and the ever-present Forrester and Gartner gurus. Even the breakfast and lunch buffets were pretty good. Mesmerized with 7,000 other attendees (I imagine we looked like the citizens in Apple’s

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Inspired by football, cookies, and Yosemite

Three of us from Oden attended the Adobe Summit earlier this month in Salt Lake City, along with 7,000 other digital marketing friends. I had some idea of what I was getting into with the break-out sessions as I had pre-registered for several on digital marketing topics like analytics, email,

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Stocks Tell The Tale: Customer Experience Matters

Today at the Adobe Marketing Summit, Carl Doty (@carldoty) of Forrester Research asked the audience to consider some metrics that really hit where it counts – our wallets. The 6-year stock performance (cumulative total return) of customer experience leaders was 43% compared to 14.5% for the S&P 500. Even more telling

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The Formula for Creativity

Science has disproven the theory of right-brain or left-brain dominance time and again. Still, many hold fast to the idea that we cuckoo-for-coconuts right brainers have cornered the market on creativity while left brainers are happily analyzing their Excel spreadsheets. While there’s no denying that some roles require more abstract

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More than a job.

There are times when one needs to be reminded of what they really have in a career. Today I was reminded by words to a new hire that slipped through the email ether over 10-years ago. Sent:          Friday, October 10, 2003 6:35 AM Subject:     Welcome to the fold Importance:            Low

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Hey, wanna get baked?

Hello, my name is Carolyn, and I am an addict….of all the sugary goodness that wreaks havoc on your health. That is why I was drawn in to the Weight Watchers Super Bowl ad. While it was airing during the big game, I was busy preparing dinner for my daughter.

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Where is your business headed–in 2015 and beyond?

It’s late January, and by now most organizations are off and running in pursuit of their 2015 goals. Typically, we all attempt to take stock of the last 12 months as we make our plans and begin anew, always intending to improve on last year’s performance or outcome. As CEO

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Resolution #1: Culture Shock Comeback  

Have you set your New Year’s resolutions yet? Here at Oden, we have an important action at the top of our resolution list: rebooting our much-esteemed Culture Shock initiative.  Culture Shock is a rotating group of Odenites that have historically taken the lead in promoting values and fun internally. A

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On Point

There’s something magical about walking into Sephora. The multi-brand exposure. The knowledgeable staff. The ability to try new looks. Clearly, I’m a fan. Recently, I added a Sephora lip pencil to my beauty stash and quickly realized it didn’t fit in a standard sharpener. No big deal. I swung by

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From the Gut: Branding and Gifts

I’m in brand stewardship, which means, basically, that I’m haunted by public spaces. When I drive down Poplar Avenue, I’m on sensory overload. Red lights don’t exist for traffic flow—their primary purpose is to allow me time to study the infinite logos, shop signs and billboards that line the street.

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