Runner Up

My son received a 20inch trophy last night. Why? His rec-league football team was named “Runner Up” in the championship game. Note: They didn’t lose; they came in second place. (In a game with only two-participants, but we won’t dwell on this detail.) And, they got a gigantic trophy for

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New Ideas for a New Year of More Massive Change

At the beginning of each year, I select three words to focus my efforts on. This past year my words were extreme, focus, and joy. Since I tend to be more conservative, I selected “extreme” to force me to go outside my comfort zone and try new things, both personally

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Ensnared by the baby animal marketing trap.

I get a lot of mail.  Most of it falls into these categories:  The “why did you waste paper sending this to me?” variety.  Do not pass go, do not enter the house, go straight into the recycling bin.  The “this could’ve been trash if you hadn’t included my personal

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Fear and Loathing of Marketing Automation

I don’t hate everything about marketing automation, yet. I’ve written before about some of the annoying tactics, but my latest experience left me feeling that a certain company is sneaky and sleazy. I download gated content–probably an article or whitepaper—from a marketing automation company (ironically). I got bombarded with emails

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Holy Creative Works Batman!

It’s a brave new world. At least for designers and other creatives in Memphis. Two weeks ago Billy and I got a chance to go to the first annual Creative Works conference. And let’s just say it was awesome(!). What’s interesting about it is that we walked away with two

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Why I love being a designer

A lot of people don’t really understand what professional designers do. And you know what? That’s ok, because there are some days when I don’t even know what I do. But when I think about, that’s what I love about being a designer. We get to do a lot of

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Taking it Up a Notch: What I learned from a Kroger security guard

A few weeks ago, I noticed someone new at my neighborhood Kroger store—a crossing guard. I was impressed with this addition, which greatly improves my experience both as a pedestrian and as a driver in the crowded parking lot. When I thanked a Kroger employee for this service, he smiled

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Marketing Dilemmas Abound with Apple Pay

A few short years ago when electronic reading devices (e-readers) first appeared on the market, I thought to myself, what a great concept. Convenient, portable, space-saving, eco-friendly . . . and pretty darn cool, I saw this as a great use of technology. (And indeed it is!) That said, I

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Behind the Scenes of Creativity

In the world of design and creativity, inspiration can come from almost anywhere. Books, movies, the internet, art, video games, the toy section at Target, a mountain of mashed potatoes. You just have to be open to it. It can be a difficult phenomenon to explain. If we’ve done our

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Good Advertising Gone Bad

Think strategically and produce great work—that’s just an agency’s cost of entry of doing business. But we all know this is a relationship business, with trust being the foundation. My friend at another agency (that’s really true—I don’t mean that as in “my friend,” wink wink) just saw the telltale

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