Is inconsistency among sub-brands ok?

I recently went on my annual girls-only trip to New Orleans with my two BFFs. Eating is a big part of the experience for us. Every year, we visit our favorite repeat spots, along with a few new places.  Surprisingly, Emeril’s had yet to make it into the rotation so

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The Perks of Being an Intern

I’m Laura, the Summer Creative Intern at Oden. After finally finishing college and earning a degree, it seems fitting to take some time and reflect on what I’ve learned over the past four years. (Don’t run away yet; I promise I’m not going to cover everything.) I went to college

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Ban tolerance. Open your mind.

Awkward situations. Uncomfortable conversations. We all deal with people who are different from us, whether it’s politics, religion, lifestyle, sexual orientation, socioeconomic status, physical appearance, or even trivial things like personal style or interests. The question is, HOW DO YOU HANDLE IT? When we peacefully interact with “different” people, do we

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Oden Takes #IceBucketChallenge in Honor of Dale Oden

Friday afternoon at 1:45 p.m., my fellow Odenites and I grabbed our beach towels and headed up to the roof to dump a bucket of ice water over our own heads. Yes, willingly. Happily, in fact. By now I’m sure you’ve see the videos circulating on Facebook/Instagram/Twitter of people timidly

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What Marketers Learned from #BreweryUntapped

Last week, the local chapter of the AMA hosted Taylor Berger and Tommy Pacello for a lunch-n-chat to discuss the recent success of Tennessee Brewery Untapped. For those who live under the proverbial rock or who aren’t from around here (if that’s you, come visit! It’s Elvis Week!), the Tennessee

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Soccer is stupid! (and other mindsets to avoid in B2B marketing)

Sports warm my soul like comfort food. And much like comfort food, I find little to dislike aside from a few undesirable mainstays: prima donnas, liver and onions, and soccer (more on that later). I even relax by looking up statistics, some over and over—my first MLB game, for example.

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Tuscaloosa, Tuscany… Tennessee?

I’m Emily, the Marketing Intern for Oden this summer. I’m a senior Marketing major at The University of Alabama. I spent my last semester studying abroad, so here’s a little glimpse into my transition from a 4 month long adventure [read vacation] to a summer of working and recuperating. Endless

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CELEBRATING LOCAL

Voting is winding down in the Best of Memphis 2014 contest, with the online survey closing Wednesday, July 30. Best Food Truck, Blogger, Florist, Fitness Club—this annual poll by the Memphis Flyer identifies and celebrates local companies and individuals. As I reviewed the 130 categories on my ballot this morning,

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Lead Gen #Fail

Our CEO, Bill, forwarded an email to me from a digital media company and asked if I was familiar with them. I wasn’t, but I thought the guy’s email was great: Catchy and to the point, right? So I thought I’d check them out. My first impression was that their

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20-Somethings in the Workplace

You’ve seen them. They slink in at five after, greasy to-go breakfast sack in tow. Their “business casual” compass points a little more toward a chilly night out (just add a cardigan!) than the board room. Their Blogging and Social Media skills are little more than an addiction. Yet, year

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