Where is your business headed–in 2015 and beyond?

It’s late January, and by now most organizations are off and running in pursuit of their 2015 goals. Typically, we all attempt to take stock of the last 12 months as we make our plans and begin anew, always intending to improve on last year’s performance or outcome. As CEO

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Resolution #1: Culture Shock Comeback  

Have you set your New Year’s resolutions yet? Here at Oden, we have an important action at the top of our resolution list: rebooting our much-esteemed Culture Shock initiative.  Culture Shock is a rotating group of Odenites that have historically taken the lead in promoting values and fun internally. A

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On Point

There’s something magical about walking into Sephora. The multi-brand exposure. The knowledgeable staff. The ability to try new looks. Clearly, I’m a fan. Recently, I added a Sephora lip pencil to my beauty stash and quickly realized it didn’t fit in a standard sharpener. No big deal. I swung by

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From the Gut: Branding and Gifts

I’m in brand stewardship, which means, basically, that I’m haunted by public spaces. When I drive down Poplar Avenue, I’m on sensory overload. Red lights don’t exist for traffic flow—their primary purpose is to allow me time to study the infinite logos, shop signs and billboards that line the street.

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Runner Up

My son received a 20inch trophy last night. Why? His rec-league football team was named “Runner Up” in the championship game. Note: They didn’t lose; they came in second place. (In a game with only two-participants, but we won’t dwell on this detail.) And, they got a gigantic trophy for

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New Ideas for a New Year of More Massive Change

At the beginning of each year, I select three words to focus my efforts on. This past year my words were extreme, focus, and joy. Since I tend to be more conservative, I selected “extreme” to force me to go outside my comfort zone and try new things, both personally

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Ensnared by the baby animal marketing trap.

I get a lot of mail.  Most of it falls into these categories:  The “why did you waste paper sending this to me?” variety.  Do not pass go, do not enter the house, go straight into the recycling bin.  The “this could’ve been trash if you hadn’t included my personal

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Fear and Loathing of Marketing Automation

I don’t hate everything about marketing automation, yet. I’ve written before about some of the annoying tactics, but my latest experience left me feeling that a certain company is sneaky and sleazy. I download gated content–probably an article or whitepaper—from a marketing automation company (ironically). I got bombarded with emails

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Holy Creative Works Batman!

It’s a brave new world. At least for designers and other creatives in Memphis. Two weeks ago Billy and I got a chance to go to the first annual Creative Works conference. And let’s just say it was awesome(!). What’s interesting about it is that we walked away with two

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Why I love being a designer

A lot of people don’t really understand what professional designers do. And you know what? That’s ok, because there are some days when I don’t even know what I do. But when I think about, that’s what I love about being a designer. We get to do a lot of

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