Choosing your corporate color—BEWARE!

You’ve been working on your company’s logo design for some time. Now you’re at the finish line; all you need is the perfect color to represent your company. You work through which color works best from a strategic, competitive, and conceptual standpoint, but don’t stop there. It’s at this point

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Does your B2B brand have visual energy?

So, we all know at some level that a brand’s visual identity, its look and feel, is made up of more than just its logo. There are many components that make up its personality. Once you have a personality, then you apply it to the many elements that your public

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How do we make 2014 a “Leapfrog” year?

That’s a BIG question, so let’s start with some context. Each year, successful individuals and great companies alike set growth goals and put plans in place to meet those goals. They then go about executing those plans in pursuit of a successful outcome. Both understand the importance of paying attention

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Bamboozled

In the marketing world, most companies act with transparency. With the way social media changed the game, you almost have to. Or so I thought. Then I stumbled across this video. http://www.youtube.com/watch?v=vHVWegNfQl0 Instantly, I questioned the legitimacy of this. The voice over opens with a bit about ad campaigns being

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Rekindling My Fire

A new year. A time to really think about life, career, relationships and all the many facets that shape who we are, what we accomplish, and where we go from here. I’m no stranger to this. The last five years have been all about reinvention for me — some of

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2014 in a nutshell.

Obsessive. Neurotic. Indecisive. Three words to describe me as I picked three words to capture my 2014 goals. This was definitely a worthwhile exercise, even if a wee bit torturous, because it challenged me to think about the big picture vs. getting bogged down in the nitty gritty details. As

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Why the resume is dead. (Or how I learned to stop worrying and love networking)

I have come to the conclusion that if you still need a resume you’re doing something wrong. The world has become a smaller place, and in spite of the cold, clammy hand of technology seemingly separating us all into an anonymous ephemeral ether, there is nothing more powerful than a

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Proclaiming Tri-adjustments

Always doing my best to be inclusive and ready to be a part of the gang, I never thought I’d be the office curmudgeon on something. New Years resolutions? Everyone is trying to reinvent themselves? That’s my “Bah-humbug”. Resolutions often appear frivolous, in addition I’m also the silly sort of

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My. Three. Words.

It happens to the best of us. The new year rolls around, and the resolutions start flying. Clean eating, an unappealing juice cleanse to lose 20 pounds in two weeks like Beyoncé did for Dream Girls, marathon training, philanthropic endeavors, travel, spending less frivolously, relaxing more… you get the idea.

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My Aspirations for 2014

I’m introspective by nature. This attribute usually annoys me, with its propensity to produce mental noise. But, when colleagues challenged me to describe my aspirations for 2014, I embraced this self-examination and distilled my whirling hopes for the new year into the following personal objectives. Value In 2014, I will expect

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