Product of Your Environment

Hey guys! I’m Connor, the summer marketing intern for Oden. I’m a senior English major at Christian Brothers University in Memphis, Tennessee and am pursuing a writing career. This summer I’ve had the great opportunity to learn invaluable knowledge that will benefit not only my career, but also my personal

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Savor the moment: Trade multitasking for mindfulness

Listening to my son talk about his day at camp, brushing my teeth with one hand, and making the bed with the other: a trio of tasks that I recently found myself tackling simultaneously, and a common scenario in my day-to-day doings. As for most of us, at both home

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Design in My DNA

Hi! I’m Katie, Oden’s creative intern for this summer. I’m a senior at the University of Memphis, anticipating graduation in December with my B.F.A. in graphic design. I am still so excited that I was able to become an Odenite for the summer. I honestly could not have asked for

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Survive and thrive through brand transformation

Through the course of this year’s Business Marketing Association (BMA) conference in Chicago, many company leaders shared inspiring stories of B2B brands thriving through innovation yet recognizing the need to evolve their brand platform. Other leaders, facing near brand extinction, were forced to completely transform to survive. So what is

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A Marketer’s Day at The Improv

I really had no idea what to expect walking in to my first pre-session at BMA15 (the Business Marketing Association 2015 conference) in Chicago. The topic was intriguing – Improv for Sellers + Marketers, led by cast members from The Second City. I wondered (ok, fantasized) if some of their

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Top 5 BMA15 Takeaways

“Be more!” they told us at this year’s Business Marketing Association (BMA) conference in Chicago. Sage advice. Following three days of provocative speakers, case studies, research findings, and panel discussions, my inner overthinker obsessively dialed up this exclamation in a rotation of reverberating voices, from inspiring mentor to hint-dropping spouse

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If This, Then That

Rules and processes: they’re everywhere, and we all have to deal with them in some capacity. From speed limits on the freeway, to waiting in line to order at the sub shop for lunch, to the production guidelines that outline the workflow of my team, my days are driven by processes. And

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You can’t kill storytelling.

If a little is good, more is better. Our culture embraces this concept with gusto. Catchy song? We’ll overplay it to the point it could be used a method of torture. (Yes, I’m happy, but I don’t want to clap along anymore.) Epic ad campaign? It’s going to be repurposed

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Pursuing Imperfection

“There is a kind of beauty in imperfection.” — Conrad Hall Wabi-sabi is an aesthetic ideal that is more than just embracing physical imperfections. It is a calm state of mind, a kind of acceptance of the impermanence of life. The first time I learned about wabi-sabi was from my

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The eyes don’t lie… Neuromarketing Part II

As a follow-up to the blog post that my colleague, Dawn McKay, released, I wanted to talk about the technology that we learned about at the recent AMA Neuromarketing luncheon at the University of Memphis. While there is nothing wrong with conducting research through traditional means such as focus groups,

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