Sometimes to reach a new audience, you need a new approach

At Oden, we share a long history with International Paper, and have had the opportunity to help brand managers market several different paper brands over the years. A while back IP called on us for a completely different task—help HR structure an employee recruiting campaign to fill technical, mechanical, and

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Seeing is believing… Thomas & Betts Byhalia Distribution Center Video

Thomas & Betts is a company that designs, manufactures, and markets more than 200,000 different electrical components used by a wide variety of industrial  and commercial customers. They also have a state-of-the-art distribution facility to get those orders out. What’s not so obvious is their choice of location for the

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A Letter to the Next Intern

Well, hi there! My name is Wallace, and I am currently the marketing intern here at Oden. I am a junior at the University of Alabama at Birmingham (UAB) majoring in professional writing and minoring in marketing. Over the course of the summer, I have had the distinct pleasure of

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Culture Is Everything

Well, hello there! I’m Daniel, the fall semester marketing intern for Oden. I am a senior, dual majoring in business finance and international business at the University of Memphis. Oh, I should also mention that I am minoring in Japanese. I’m pursuing a career in marketing, but to be more

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The Adobe MAX Creativity Conference Experience

ARTICLE BONUS FEATURE: Click here to view a visually dynamic and interactive version of this article using a Preview feature in Adobe InDesign called Publish Online. This new technology is best viewed on desktop or tablet. LET’S QUICKLY SET THE STAGE. The Adobe MAX Creativity Conference is an annual gathering

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The Story of And

Let’s talk about the ampersand. This little guy is far and away my favorite letterform. It can appear in a wide variety of styles and variations but always comes through with a strong graphic impact. I dare say there isn’t another character that could stand alone and still say as much as

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Let Your Genius Out

Do you ever have an idea, just a quick glimmer of how amazing some far-fetched theory or concept could be…and then you immediately shoot it down? You say to yourself, “Self, that’s just crazy talk. I could never do that thing/bring that thing to life/execute that plan because [insert excuse

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A decade of marketing game changers

In September of 2005, I started my career at Oden as an Associate Account Manager. I had just returned to Memphis from a year’s hiatus in New York City. There I held my first job at a marketing agency and loved the energetic pulse of the city, tiny Upper East

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Share a Coke Marketing Magic

The “Share a Coke” marketing campaign. For the longest time, I just didn’t get it. I mean, personalization is cool. But how does it work with random execution? How do you know that the Rachel, Aimee, Bobby, Zack are going to visit the 7-11 where those bottles are stocked? I

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Product of Your Environment

Hey guys! I’m Connor, the summer marketing intern for Oden. I’m a senior English major at Christian Brothers University in Memphis, Tennessee and am pursuing a writing career. This summer I’ve had the great opportunity to learn invaluable knowledge that will benefit not only my career, but also my personal

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