Holy Creative Works Batman!

It’s a brave new world. At least for designers and other creatives in Memphis. Two weeks ago Billy and I got a chance to go to the first annual Creative Works conference. And let’s just say it was awesome(!). What’s interesting about it is that we walked away with two

Read More…


Why I love being a designer

A lot of people don’t really understand what professional designers do. And you know what? That’s ok, because there are some days when I don’t even know what I do. But when I think about, that’s what I love about being a designer. We get to do a lot of

Read More…


Taking it Up a Notch: What I learned from a Kroger security guard

A few weeks ago, I noticed someone new at my neighborhood Kroger store—a crossing guard. I was impressed with this addition, which greatly improves my experience both as a pedestrian and as a driver in the crowded parking lot. When I thanked a Kroger employee for this service, he smiled

Read More…


Marketing Dilemmas Abound with Apple Pay

A few short years ago when electronic reading devices (e-readers) first appeared on the market, I thought to myself, what a great concept. Convenient, portable, space-saving, eco-friendly . . . and pretty darn cool, I saw this as a great use of technology. (And indeed it is!) That said, I

Read More…


Behind the Scenes of Creativity

In the world of design and creativity, inspiration can come from almost anywhere. Books, movies, the internet, art, video games, the toy section at Target, a mountain of mashed potatoes. You just have to be open to it. It can be a difficult phenomenon to explain. If we’ve done our

Read More…


Good Advertising Gone Bad

Think strategically and produce great work—that’s just an agency’s cost of entry of doing business. But we all know this is a relationship business, with trust being the foundation. My friend at another agency (that’s really true—I don’t mean that as in “my friend,” wink wink) just saw the telltale

Read More…


Is inconsistency among sub-brands ok?

I recently went on my annual girls-only trip to New Orleans with my two BFFs. Eating is a big part of the experience for us. Every year, we visit our favorite repeat spots, along with a few new places.  Surprisingly, Emeril’s had yet to make it into the rotation so

Read More…


The Perks of Being an Intern

I’m Laura, the Summer Creative Intern at Oden. After finally finishing college and earning a degree, it seems fitting to take some time and reflect on what I’ve learned over the past four years. (Don’t run away yet; I promise I’m not going to cover everything.) I went to college

Read More…


Ban tolerance. Open your mind.

Awkward situations. Uncomfortable conversations. We all deal with people who are different from us, whether it’s politics, religion, lifestyle, sexual orientation, socioeconomic status, physical appearance, or even trivial things like personal style or interests. The question is, HOW DO YOU HANDLE IT? When we peacefully interact with “different” people, do we

Read More…


Oden Takes #IceBucketChallenge in Honor of Dale Oden

Friday afternoon at 1:45 p.m., my fellow Odenites and I grabbed our beach towels and headed up to the roof to dump a bucket of ice water over our own heads. Yes, willingly. Happily, in fact. By now I’m sure you’ve see the videos circulating on Facebook/Instagram/Twitter of people timidly

Read More…


Archive