Survive and thrive through brand transformation

Through the course of this year’s Business Marketing Association (BMA) conference in Chicago, many company leaders shared inspiring stories of B2B brands thriving through innovation yet recognizing the need to evolve their brand platform. Other leaders, facing near brand extinction, were forced to completely transform to survive. So what is

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A Marketer’s Day at The Improv

I really had no idea what to expect walking in to my first pre-session at BMA15 (the Business Marketing Association 2015 conference) in Chicago. The topic was intriguing – Improv for Sellers + Marketers, led by cast members from The Second City. I wondered (ok, fantasized) if some of their

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Top 5 BMA15 Takeaways

“Be more!” they told us at this year’s Business Marketing Association (BMA) conference in Chicago. Sage advice. Following three days of provocative speakers, case studies, research findings, and panel discussions, my inner overthinker obsessively dialed up this exclamation in a rotation of reverberating voices, from inspiring mentor to hint-dropping spouse

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If This, Then That

Rules and processes: they’re everywhere, and we all have to deal with them in some capacity. From speed limits on the freeway, to waiting in line to order at the sub shop for lunch, to the production guidelines that outline the workflow of my team, my days are driven by processes. And

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You can’t kill storytelling.

If a little is good, more is better. Our culture embraces this concept with gusto. Catchy song? We’ll overplay it to the point it could be used a method of torture. (Yes, I’m happy, but I don’t want to clap along anymore.) Epic ad campaign? It’s going to be repurposed

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Pursuing Imperfection

“There is a kind of beauty in imperfection.” — Conrad Hall Wabi-sabi is an aesthetic ideal that is more than just embracing physical imperfections. It is a calm state of mind, a kind of acceptance of the impermanence of life. The first time I learned about wabi-sabi was from my

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The eyes don’t lie… Neuromarketing Part II

As a follow-up to the blog post that my colleague, Dawn McKay, released, I wanted to talk about the technology that we learned about at the recent AMA Neuromarketing luncheon at the University of Memphis. While there is nothing wrong with conducting research through traditional means such as focus groups,

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Food fore thought: Golf and millennials

In my family, golf is a constant. It’s inescapable, really. Our first family dog was named Putter. Our second? Mulligan. Just kidding. Seriously though, now we have Bogey the dog. Holes-in-one are celebrated with the pomp and celebration of a well-deserved promotion or first born grandchild, and I’ve spent countless

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Have you fallen up lately?

A group of us in the office book club recently read and discussed The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor. Achor is an author, lecturer, trainer, and expert in, what else, happiness. In a nutshell, Achor contends happiness

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I Do Not Think It Means What You Think It Means

Last week my colleagues and I attended a luncheon hosted by the AMA’s Memphis Chapter at the University of Memphis. The subject? Neuromarketing–an understanding of the effects marketing stimuli have on consumers’ sensorimotor, cognitive and affective responses. As associate professor Dr. George Deitz walked us through the research on brain

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