Oden Takes #IceBucketChallenge in Honor of Dale Oden

Friday afternoon at 1:45 p.m., my fellow Odenites and I grabbed our beach towels and headed up to the roof to dump a bucket of ice water over our own heads. Yes, willingly. Happily, in fact. By now I’m sure you’ve see the videos circulating on Facebook/Instagram/Twitter of people timidly

Read More…


What Marketers Learned from #BreweryUntapped

Last week, the local chapter of the AMA hosted Taylor Berger and Tommy Pacello for a lunch-n-chat to discuss the recent success of Tennessee Brewery Untapped. For those who live under the proverbial rock or who aren’t from around here (if that’s you, come visit! It’s Elvis Week!), the Tennessee

Read More…


Soccer is stupid! (and other mindsets to avoid in B2B marketing)

Sports warm my soul like comfort food. And much like comfort food, I find little to dislike aside from a few undesirable mainstays: prima donnas, liver and onions, and soccer (more on that later). I even relax by looking up statistics, some over and over—my first MLB game, for example.

Read More…


Tuscaloosa, Tuscany… Tennessee?

I’m Emily, the Marketing Intern for Oden this summer. I’m a senior Marketing major at The University of Alabama. I spent my last semester studying abroad, so here’s a little glimpse into my transition from a 4 month long adventure [read vacation] to a summer of working and recuperating. Endless

Read More…


CELEBRATING LOCAL

Voting is winding down in the Best of Memphis 2014 contest, with the online survey closing Wednesday, July 30. Best Food Truck, Blogger, Florist, Fitness Club—this annual poll by the Memphis Flyer identifies and celebrates local companies and individuals. As I reviewed the 130 categories on my ballot this morning,

Read More…


Lead Gen #Fail

Our CEO, Bill, forwarded an email to me from a digital media company and asked if I was familiar with them. I wasn’t, but I thought the guy’s email was great: Catchy and to the point, right? So I thought I’d check them out. My first impression was that their

Read More…


20-Somethings in the Workplace

You’ve seen them. They slink in at five after, greasy to-go breakfast sack in tow. Their “business casual” compass points a little more toward a chilly night out (just add a cardigan!) than the board room. Their Blogging and Social Media skills are little more than an addiction. Yet, year

Read More…


Yogi business

Stressed much? The over-caffeinated, always-on culture of today’s corporate America means a deep, relaxing breath is about as rare as that two week island vacation of your dreams. So how does one relax and focus amidst the office hustle and bustle? It’s an age-old practice and reaping its benefits is

Read More…


Let’s Talk Leadership

I’m still somewhat new to the world of management. While I’ve always been a leader in terms of nature and personality, I’ve only gotten the professional title change that denotes a leadership role in the last few years. I’ve spent my whole life marching to the beat of my own drum.

Read More…


Be Manly: Use Your Gut

A truly visceral choice, one made on gut instincts and not empirical data is a rare thing these days. Innumerable inputs, analytics, and BIG data are informing decisions in ways never before imagined. Innumerable inputs, analytics, and BIG data have turned that cornucopia of insight—your gut—into a whimpering puppy, just

Read More…


Archive