Culture Is Everything

Well, hello there! I’m Daniel, the fall semester marketing intern for Oden. I am a senior, dual majoring in business finance and international business at the University of Memphis. Oh, I should also mention that I am minoring in Japanese. I’m pursuing a career in marketing, but to be more

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The Adobe MAX Creativity Conference Experience

ARTICLE BONUS FEATURE: Click here to view a visually dynamic and interactive version of this article using a Preview feature in Adobe InDesign called Publish Online. This new technology is best viewed on desktop or tablet. LET’S QUICKLY SET THE STAGE. The Adobe MAX Creativity Conference is an annual gathering

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The Story of And

Let’s talk about the ampersand. This little guy is far and away my favorite letterform. It can appear in a wide variety of styles and variations but always comes through with a strong graphic impact. I dare say there isn’t another character that could stand alone and still say as much as

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Let Your Genius Out

Do you ever have an idea, just a quick glimmer of how amazing some far-fetched theory or concept could be…and then you immediately shoot it down? You say to yourself, “Self, that’s just crazy talk. I could never do that thing/bring that thing to life/execute that plan because [insert excuse

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A decade of marketing game changers

In September of 2005, I started my career at Oden as an Associate Account Manager. I had just returned to Memphis from a year’s hiatus in New York City. There I held my first job at a marketing agency and loved the energetic pulse of the city, tiny Upper East

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Share a Coke Marketing Magic

The “Share a Coke” marketing campaign. For the longest time, I just didn’t get it. I mean, personalization is cool. But how does it work with random execution? How do you know that the Rachel, Aimee, Bobby, Zack are going to visit the 7-11 where those bottles are stocked? I

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Product of Your Environment

Hey guys! I’m Connor, the summer marketing intern for Oden. I’m a senior English major at Christian Brothers University in Memphis, Tennessee and am pursuing a writing career. This summer I’ve had the great opportunity to learn invaluable knowledge that will benefit not only my career, but also my personal

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Savor the moment: Trade multitasking for mindfulness

Listening to my son talk about his day at camp, brushing my teeth with one hand, and making the bed with the other: a trio of tasks that I recently found myself tackling simultaneously, and a common scenario in my day-to-day doings. As for most of us, at both home

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Design in My DNA

Hi! I’m Katie, Oden’s creative intern for this summer. I’m a senior at the University of Memphis, anticipating graduation in December with my B.F.A. in graphic design. I am still so excited that I was able to become an Odenite for the summer. I honestly could not have asked for

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Survive and thrive through brand transformation

Through the course of this year’s Business Marketing Association (BMA) conference in Chicago, many company leaders shared inspiring stories of B2B brands thriving through innovation yet recognizing the need to evolve their brand platform. Other leaders, facing near brand extinction, were forced to completely transform to survive. So what is

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