You have the next big product, and it’s about to have the biggest launch ever, but it has a small problem. You can’t hold it in the way that seems most natural.
The world prepares to recognize the 1-year anniversary of the death of one of the world’s most influential entertainers of the past 50 years, who also has a nickname…the Gloved One.
These two seemingly random/independent events occur within the exact same week and almost on the exact same day.
What are the odds?
The Apple iPhone 4 debuted in homes, offices, and stores on Thursday, June 24. Reports started hitting the Internet early that reception was weaker when the new phone was held with the palm if your hand versus being placed on a surface and dialed. Apple did release a statement that "Gripping any phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone," and “If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases."
The anniversary of Michael Jackson's (the King of Pop) passing was on Friday, June 25. Michael was known for making wearing a single glove a global fashion craze.
How strange is it that a pop superstar’s fashion statement of the past could be one solution for Apple’s antenna problem? Stranger still is the fact that there is an iGlove already in existence. Time to dust off the patent paperwork and start production.
Eerie marketing strategy or just strange coincidence? Before you pass judgment too quickly, remember the Nike commercial with Tiger’s dad?
I’ll let the marketing conspiracy theorists separate fact from fiction.
Powered by Compendium Blogware
Comments for Integrated Marketing Strategy or Just Coincidence?