Oden

eMarketer reported that a recent study of marketers found that the majority of respondents believe social media marketing is the responsibility of the marketing department. I think companies are still applying old school thinking to the new school. Marketing has expanded well beyond the walls of those with the term in their titles. Social media is about engagement and everyone in the company can be part of the effort.

Make sure everyone in the company is aware of your social media strategy and develop and communicate a set of fair social media guidelines that encourages all employees to participate--while at the same time protecting your brand. See samples of corporate social media guidelines to get some ideas if you don't already have them in place (or if you've gotten feedback that yours are too stringent).

(If you need help getting started with your social media strategy, check out my article on the topic.)

Like it or not, when your employees are blogging or posting information on any social site, it reflects on your company and your brand. Be prepared and enjoy the benefits.