Wow. Facebook hit the 500 million mark this week. Remember way back when, like a year ago, when half the people you worked with didn't even know about FB?
So what do we know about Facebook users? For one, North America represents 34% of the 500MM user base. 18-24 year olds may represent the largest user group among the age categories, but the majority of overall users are 25+. Pretty cool, considering Facebook's roots date back to the college dorm. See more demographic stats on this chart created by facebakers.com for Mashable.
Incidentally, the just-released 2010 American Customer Satisfaction Index (ACSI) E-Business Report revealed that Facebook scored 64 on a 100-point scale in terms of consumer satisfaction, "which puts its satisfaction even lower than IRS e-filers." Ouch.
Will Facebook be able to sustain its momentum? Can it serve both consumers and brands effectively over the long haul? How do you feel about paid placements, such as Facebook Ads--as a consumer and as a marketer?
So what do we know about Facebook users? For one, North America represents 34% of the 500MM user base. 18-24 year olds may represent the largest user group among the age categories, but the majority of overall users are 25+. Pretty cool, considering Facebook's roots date back to the college dorm. See more demographic stats on this chart created by facebakers.com for Mashable.
Incidentally, the just-released 2010 American Customer Satisfaction Index (ACSI) E-Business Report revealed that Facebook scored 64 on a 100-point scale in terms of consumer satisfaction, "which puts its satisfaction even lower than IRS e-filers." Ouch.
Will Facebook be able to sustain its momentum? Can it serve both consumers and brands effectively over the long haul? How do you feel about paid placements, such as Facebook Ads--as a consumer and as a marketer?
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