How Green Is Your Packaging?

Thursday, July 1, 2010 by Roxanna Booth
My 15 year old reads! ...let me explain.

The last time my son and I went to Subway, he selected SunChips and I selected Baked Lays to go with our subs. The next day, I saw his chip bag in the backyard. That's normal for him and I assume other 15 year olds as well. Major no-no with mom. So, here I go...

Mom: Dalton, would you like to tell me why your potato chip bag is in the backyard?

Dalton: As he starts stuttering, mostly because he knows all too well that expression on my face. Uh, mam, well, the SunChip bag can be thrown in the yard. 

Mom: Excuse me?

Dalton: It'll grow.

Mom: Have you lost your mind?

Dalton: More stuttering. I swear, it'll grow a plant. The bag...cutoff by mom. 

Mom: Yeah, son, voice slightly elevated whatever! I think you've misread the copy. Or, you're crazy. Pick the bag up and place it in the trashcan where it belongs!

Dalton: But, mom. Cutoff again.

Mom: No, buts. Just do it. Oops, stealing Nike's line. That's ok, they probably stole, I mean, borrowed it from a mom anyway.

The following week, we make another trip to Subway (we really like Subway), and he proceeds to tell me that the bag can be planted. Great, here we go again.

While standing in line, Dalton smiling hands me a bag of yep, you guessed it SunChips. And, of course the backside of the bag is facing up. He's a wise one. This is my cue to read the bag.

Well, #!*%#!*%. Ever been challenged by your wise teenager and lost? This happened two weeks ago and he is still talking about it, and telling everyone.

The SunChips bag is compostable--totally made from plants. My son reads, but he failed to read all copy. The bag must be placed into a compost bin or pile. Mom only lost half the battle. Yes!

Not only is the packaging fun and appealing to the eye with such bright colors, the product packs 18 grams of whole grains See ya Baked Lays, less salt, and 0 grams of cholesterol. Healthy for you, healthy for the planet, and tastes great too!

Kudos Frito-Lay! Innovative concepts tried and tested.

For more information on how Frito-Lay is helping our planet, go to Frito-Lay

Is your packaging fun and green? What have you done with your packaging to make it environmentally friendly?
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Thursday, August 5, 2010 by Todd:

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