While it may be true that the iPhone 4 is having a little reception issue, and while a fancy glove might be the answer, those Apple engineers have their game on when it comes to pushing the utility of mobile devices.
Check out this cool movie, created and edited on the new iPhone.
This is the kind of viral, uncontrolled, and yet oh so pleasant marketing that really aligns with Apple's look-how-much-better-this-will-make-your-life positioning. I'm sure Apple's brand consulting firm is full of grinning folks, thrilled with this well timed counterpoint to the antenna brouhaha.
Check out this cool movie, created and edited on the new iPhone.
This is the kind of viral, uncontrolled, and yet oh so pleasant marketing that really aligns with Apple's look-how-much-better-this-will-make-your-life positioning. I'm sure Apple's brand consulting firm is full of grinning folks, thrilled with this well timed counterpoint to the antenna brouhaha.
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