I first heard about this on Facebook. Go figure!
The simple reality of the situation is Old Spice's "Smell like a man, man" campaign has been hugely successful due to the growing audiences found through social media.
For me, I saw a friend's status with a link and next thing I knew, I was on YouTube watching not just the video she had linked, but all of the videos from the campaign. WOW! They totally reeled me in and I didn't even realize it was happening! About 15 minutes later and every video on YouTube that had been posted from the campaign, I paused and realized how effective Old Spice's marketing strategy was. All of the videos were short, clever, made me laugh and left me wanting more. If that wasn't enough, even though the product is made for men, the messaging was aimed at the ladies. Genius! By making ladies want their man to smell like a man, their man in turn wants to smell like a man. Again, nice strategy!
In short, the "Smell like a man, man" campaign has been widely received and people are loving it! Check out Mashable for some serious numbers on the success of the viral videos that are a part of this campaign! I have a feeling that this strategy may catch on!
The simple reality of the situation is Old Spice's "Smell like a man, man" campaign has been hugely successful due to the growing audiences found through social media.
For me, I saw a friend's status with a link and next thing I knew, I was on YouTube watching not just the video she had linked, but all of the videos from the campaign. WOW! They totally reeled me in and I didn't even realize it was happening! About 15 minutes later and every video on YouTube that had been posted from the campaign, I paused and realized how effective Old Spice's marketing strategy was. All of the videos were short, clever, made me laugh and left me wanting more. If that wasn't enough, even though the product is made for men, the messaging was aimed at the ladies. Genius! By making ladies want their man to smell like a man, their man in turn wants to smell like a man. Again, nice strategy!
In short, the "Smell like a man, man" campaign has been widely received and people are loving it! Check out Mashable for some serious numbers on the success of the viral videos that are a part of this campaign! I have a feeling that this strategy may catch on!
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