The Sheer Importance of Typeface Selection

Monday, July 12, 2010 by Bethany Scoggins
So yeah, LeBron James is now a member of the Miami Heat. Not really my department. I pack the most punch in regurgitating celebrity gossip "stats." However, the open letter posted by Cavaliers owner Dan Gilbert caught my attention. Yes, there are juicy insinuations of cowardly betrayal, and promises of championship rings... but how can one take these remarks seriously when they're plastered on the screen in none other than Comic Sans?!?
www.nba.com/cavaliers/news/gilbert_letter_100708.html

I won't use this public forum to bash Comic Sans. This juvenile typeface does have a place in our world. It's on informal invitations to your niece's birthday party. It's on flyers that your teenaged neighbor created to advertise her babysitting services. Not all over a seething letter to the world that condemns a man for making a challenging decision about his career. I'm sorry Mr. Gilbert, I just can't take your rage-filled letter seriously. It houses a childish "Well, then you can't come to my birthday party!" feel, and I'm just not sure that's what you should be going for. You should be going for the stoic and straightforward look that a font like Avenir or Helvetica has to offer. Something that portrays your emotional loss of The Chosen One in a business-as-usual manner. Aside from the importance of your message, the typeface you choose to dress your message in is equally critical. Choose, and choose wisely.
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