If a picture is worth 1,000 words, then Instagram lets you say that and so much more even before you begin to type a caption for your photo. The Instagram app lets you take photos, put some cool filters on them, and then share them with your friends and others. People can “Like” or comment on your photos. It’s a social network that is more about communicating and expressing yourself through photos of what you encounter in your everyday life.
It’s a big hit at our marketing and design firm. In fact the last time a group of us went to lunch there was some pretty stiff competition on the walk back to see who could capture the best shot. What I like about it the most is that it sparks just as many offline conversations as online. Plus it is so simple, even an accountant can use it.