Author Archives: Ashley Livingston

This week, StatCounter, a company that follows web traffic, announced that Bing passed Yahoo! for the first time in search. According to the release, "Bing reached 4.37% in February ahead of Yahoo! at 3.93%. Both trail far behind Google’s 89.94% o… Continue reading →

With the adoption of smart phones, QR codes have begun to take off. Already huge in Japan where they were developed, these 2D codes are popping up in magazine ads, on billboards, shelf-talkers, and directly on products. Consumers can scan a code in a s… Continue reading →

Right on the heels of Cisco’s failed attempt to copy the Old Spice Guy, a politician in Vermont has also tried to replicate the campaign. Both Cisco and the politician have missed the point of why the Old Spice campaign was so successful. It wasn’… Continue reading →

Wow. Facebook hit the 500 million mark this week. Remember way back when, like a year ago, when half the people you worked with didn’t even know about FB?So what do we know about Facebook users? For one, North America represents 34% of the 500MM u… Continue reading →

eMarketer reported that a recent study of marketers found that the majority of respondents believe social media marketing is the responsibility of the marketing department. I think companies are still applying old school thinking to the new school. Mar… Continue reading →

Twitter, Facebook, and other social sites continue to try to figure out ways to make money through advertising. Most recently, Twitter rolled out "promoted tweets" where advertisers’ tweets appear in Twitter searches. At the same time so… Continue reading →

There have been endless conversations concerning Twitter’s long term fate and how effective it really is for business use. Don’t think the folks over at Twitter aren’t thinking about those things as well. Twitter has been beta testing a new feature for… Continue reading →

Real-time search–or social search–is dramatically changing the results pages from Google and a handful of other search engines. Instead of just presenting results from indexed pages, results now include the latest content fro… Continue reading →

I’ve read a lot of articles and blog posts recently about measuring social media. Companies spent the last couple of years testing the grounds — now the honeymoon is over and they want (um, need) to prove the value.We’ve had the same discussions … Continue reading →