Author Archives: Bethany Scoggins

The House Missoni Built

Posted on September 15, 2011 by Bethany Scoggins

In 1953 Ottavio and Rosita Missoni started a small knitwear shop in Italy. They presented their first collection in Milan in 1958. A line known for vibrant colors, geometric overload, and mixing a multitude of textures became Missoni. Since then … Continue reading →

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Fashion Week: Tom Ford Foolery

Posted on September 16, 2010 by Bethany Scoggins

It’s Fashion Week, people! That means that A-list celebrities, top-notch designers, and Anna Wintour are stepping out in the Big Apple to take in the upcoming fall lines. It’s been confirmed that Tom Ford, of Gucci and YSL notoriety, had a secret show…. Continue reading →

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Branded Adversity

Posted on August 12, 2010 by Bethany Scoggins

JetBlue. How many times have you heard that name in the past week? If you’ve been under a rock, in a cave or took a trip to space, let me fill you in. JetBlue had a flight attendant, Steven Slater, who had a run-in with a confrontational passenger. The… Continue reading →

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The Sheer Importance of Typeface Selection

Posted on July 12, 2010 by Bethany Scoggins

So yeah, LeBron James is now a member of the Miami Heat. Not really my department. I pack the most punch in regurgitating celebrity gossip "stats." However, the open letter posted by Cavaliers owner Dan Gilbert caught my attention. Yes, there… Continue reading →

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What does your packaging say about your brand?

Posted on July 1, 2010 by Bethany Scoggins

So, packaging is kind of my thing. I’m guilty of being one of those people who buys products based on their brand identity and the aesthetics of their packaging. I’m drawn to companies who push out swanky media kits and annual reports. There, I said it… Continue reading →

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