Author Archives: John Tingle

Twitter was banned yesterday for all men’s basketball players at the University of New Mexico. (sar…OMG!…casm) I’m well aware that this will have some sort of effect on the Lobos and coach Steve Alford’s personal "brand(s)." Anyone i… Continue reading →

I’ve been pondering ways to tie this post to something "marketing communications" for a few days now. My superiors and the blog czars here at our Memphis B2B branding firm might scold me for going off course. What can say? (I just got a few k… Continue reading →

I promise I read this on ESPN.com and not in People (not that there’s anything wrong with that). Tiger Woods and Elin Nordegren are officially divorced. Elin chose People to tell her story. Aside from its potential effect on the Tiger brand, there… Continue reading →

So Rupert Murdoch’s News Corp. donated $1M to the Republican Governors Association. News Corp. owns The Wall Street Journal, New York Post, and most famously/infamously Fox News. Are you surprised? You shouldn’t be. It makes busines… Continue reading →

At last! I just received a text confirming that FedEx delivered our "brand new" refurbished MacBook Pro. My foremost thought? "Just work, baby!" Then we can talk about whether or not "I’m a Mac."Please be more tolerant of&… Continue reading →

With any communications opportunity, especially a crisis, staying in front of the story and controlling the message are essential. Notice I wrote "controlling the message" not "controlling the situation without comment." Here i… Continue reading →

The Supreme Court’s ruling last month that federal restriction on corporate campaign spending violates free speech raises the question of how brands will be affected. It also reminds me of one horrendous (to the ego) lapse in j… Continue reading →

Tiger. Wow! No need to rehash the sordid details of the most popular topic on the planet. There’s even less need to throw my insignificance into the fray of renowned marketing communications and brand consulting experts pontificating about what this do… Continue reading →

OK, I will attempt to link McDonald’s, George Carlin, the latest customer segment buzzword, and potential marketing implications in one blog. No promises….Recently, two colleagues were laughing about the late George Carlin’s famous bit on &… Continue reading →

Last week I attended a presentation by usability expert Jared Spool on what makes a design intuitive. Jared’s trip to Memphis was sponsored by the local AIGA chapter, the professional association for design. I am not a designer–just an … Continue reading →