Author Archives: Tina Niclosi

My daughter called last night to tell me that her electricity, cable, and internet had been cut off in her rental house the day before. Now before you start thinking that she is completely irresponsible, she has 3 roommates … … Continue reading →

Many of you know I took my son on college visits over spring break. We "experienced" 5 schools. As a marketer, I was as much interested in the customer experience as I was in the schools themselves. While he evaluated the schools, I look… Continue reading →

Way to go Mayor Wharton! Take a look at the Mayor’s letter to Steve Forbes. Our mayor is on target. Memphis is a great city…we offer a thriving business environment, sporting events, and the arts, along with a wonderful climate and gr… Continue reading →

This past Saturday was the annual ADDY awards sponsored by the Memphis chapter of the American Advertising Federation. We have some very talented folks in the Memphis Advertising community who produce some great work. Memphis will be well represented i… Continue reading →

I recently came across this article, Rights and Wrongs in Pitching New Business. The author, Avi Dan, is right on target in so many ways. Our world has changed. Prior to 2009, we would go out and do a "dog and pony" show to&nbs… Continue reading →

I’m proud to be a Saints fan and have been for the past 25 years. There are a lot of us out there… more in the last few years. The Saints management and the players are doing a lot more than playing football. They have provided inspirati… Continue reading →

Last week I was a judge for the DECA organization regional high school competition in Memphis. My area was Principles of Business and focused on ethical and responsible behavior. The students were asked to role play as if they were interviewing for a… Continue reading →

Have you listened to your employees talk about your brand lately? Do they describe it in the way that you hope they do? Earlier today I had an employee of a Memphis company apologize for the time it was taking to process my credit c… Continue reading →

In this week’s Wall Street Journal, there is an article on Preparing for the Recovery. Dr. Vijay Govindarajan discusses a three box framework for developing a business strategy. Box 1 is managing the present by controlling costs and improving efficienc… Continue reading →