Category Archives: Uncategorized

Pavlov Could Have Skipped the Canines

As Randy Jackson, John Strawn, or Pavlov would say, “Yo Dawg…” Although today, I don’t think Pavlov would have had to let his experiments with conditioned reflexes go to the dogs. He could simply observe humans and their smartp… Continue reading

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Should Your Smartphone Have a Name?

While Jerry was shooting a few quick photos for me to use in a blog, he made a very astute observation. We had a box of 18 iPhones. It was buzzing, dinging, ringing, vibrating, playing music, and lighting up, and Jerry said, “It’s like they… Continue reading

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Search engine battles

This week, StatCounter, a company that follows web traffic, announced that Bing passed Yahoo! for the first time in search. According to the release, "Bing reached 4.37% in February ahead of Yahoo! at 3.93%. Both trail far behind Google’s 89.94% o… Continue reading

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My iPhone Innovation Question

Ever since I got my iPhone last year, there’s been one thing that really bothered me. It wasn’t anything with the phone itself. It was something I noticed about accessories. Every device that had a built-in docking station required the iPho… Continue reading

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Should QR codes be part of your B2B marketing mix?

With the adoption of smart phones, QR codes have begun to take off. Already huge in Japan where they were developed, these 2D codes are popping up in magazine ads, on billboards, shelf-talkers, and directly on products. Consumers can scan a code in a s… Continue reading

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Who owns the mobile customer?

As a mobile device owner, who do you think should "own" you? Meaning, in the complicated chain of content creators and technology owners that ultimately deliver content to your device, who controls that content and its availability to you?My … Continue reading

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Can Food Stylists and Photoshop Create a Tastier Burger?

Ever since Geraldine uttered the phrase “What you see is what you get,” back in the 70s, and then the late 80s adoption of the same technological standard WYSIWYG for computing, we as consumers have also adopted that philosophy. Companies t… Continue reading

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Twitter, LinkedIn, and Other Social Networking Transparency?

I never tried Internet dating. It wasn’t available to me during that period of my life. But, I’m sure you have seen and heard all sorts of horror stories or even jokes about a misleading photo or inaccurate profile description.So how long h… Continue reading

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Motorola Performs iPad Fly-by with Xoom

If imitation is the highest compliment, Motorola’s XOOM Superbowl ad is a backhanded nod to Apple’s 1984 Mac commercial. Apple freed us from the tyranny of DOS and its ugly cousins, only to connect us (via nice white earbuds) to chic closed system… Continue reading

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2G 3G 4G It’s Marketing Techno-Soup

In a (very) informal poll of friends, wireless "4G" was quickly identified as techno mumbo jumbo. A recent post on Engadget will confirm that it is a highly technical topic, but rooted in good old marketing… positioning, if you wi… Continue reading

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