Comments for blog.oden.com http://blog.oden.com Fri, 16 Sep 2011 15:47:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on BBall Twitter Ban no Big Deal–It’s Basketball, not Branding! by John Tingle http://blog.oden.com/index.php/2011/07/21/bball-twitter-ban-no-big-deal-its-basketball-not-branding/#comment-17 John Tingle Fri, 16 Sep 2011 15:47:58 +0000 http://blog.oden.com/blog/marketingle-101/bball-twitter-ban-no-big-deal-its-basketball-not-branding#comment-17 Melissa, thanks for the comment. I agree with you about pro teams. I'm a huge Atlanta Braves fan and follow about four different feeds. There have also been some crazy pro sports Twitter incidents since I posted the blog that I'm sure you're aware of. Everyone from the NY Giants' VP of Comm Pat Hanlon (@giantspathanlon) lambasting fans to the Brewers' Nyjer Morgan (@TheRealTPlush) taking on the entire Cardinals team to PGA golfer Webb Simpson's (@WebbSimpsonGolf) decision to quit Twitter altogether. Regarding college players/teams/brands, I still think that a Twitter ban would not be overly detrimental to most teams. However, just last week, on one of our local Memphis sports radio programs (@GaryParrishCBS), there was a conversation about a top high school basketball recruit who would probably not choose Baylor because he did not like the school's green and gold colors...and that they wore Addidas. This is difficult for me to fathom, personally. But it might suggest a future where things like team Twitter bans actually do hinder recruiting. Time will tell. John Melissa, thanks for the comment. I agree with you about pro teams. I’m a huge Atlanta Braves fan and follow about four different feeds. There have also been some crazy pro sports Twitter incidents since I posted the blog that I’m sure you’re aware of. Everyone from the NY Giants’ VP of Comm Pat Hanlon (@giantspathanlon) lambasting fans to the Brewers’ Nyjer Morgan (@TheRealTPlush) taking on the entire Cardinals team to PGA golfer Webb Simpson’s (@WebbSimpsonGolf) decision to quit Twitter altogether.

Regarding college players/teams/brands, I still think that a Twitter ban would not be overly detrimental to most teams. However, just last week, on one of our local Memphis sports radio programs (@GaryParrishCBS), there was a conversation about a top high school basketball recruit who would probably not choose Baylor because he did not like the school’s green and gold colors…and that they wore Addidas. This is difficult for me to fathom, personally. But it might suggest a future where things like team Twitter bans actually do hinder recruiting. Time will tell.

John

]]> Comment on BBall Twitter Ban no Big Deal–It’s Basketball, not Branding! by Melissa http://blog.oden.com/index.php/2011/07/21/bball-twitter-ban-no-big-deal-its-basketball-not-branding/#comment-7 Melissa Sat, 27 Aug 2011 16:25:37 +0000 http://blog.oden.com/blog/marketingle-101/bball-twitter-ban-no-big-deal-its-basketball-not-branding#comment-7 You're right, at the college level it probably isn't of huge consequence on the overall brand of the team and school. The rate at which social media is currently monitored at the college level indicates that the student-athletes are probably better off staying quiet on the site anyways. Conversely, social media has been a huge tool for other sport teams to interact with fans. I don't think a ban is necessary, however I agree, that in this case it's really not overly newsworthy. You’re right, at the college level it probably isn’t of huge consequence on the overall brand of the team and school. The rate at which social media is currently monitored at the college level indicates that the student-athletes are probably better off staying quiet on the site anyways. Conversely, social media has been a huge tool for other sport teams to interact with fans. I don’t think a ban is necessary, however I agree, that in this case it’s really not overly newsworthy.

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